OptinMonster Review 2023: Is It Worth The Money?

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optinmonster review

OptinMonster is one of the best software for bloggers, marketing agencies, small businesses, and e-commerce websites. This email signup form plugin has been one of the best for creating WordPress news and review blogs, it is a premium tool that offers brilliant lead generation coverage.

There have been continuous updates that have created a series of new plugins and functions to make this plugin one of the most versatile tools for those who want their website to have an increase in subscribers in the email list.

One of the main changes that OptinMonster has is that it is not just a WordPress plugin anymore is much more. Next, in this OptinMonster review we will talk about how to install this plugin, all the functionalities and characteristics that this powerful and popular plugin offers us on the market.

OptinMonster Review: Step by Step Guide in 2023

In this OptinMonster review we will talk in depth and detail about the best leading plugin for WordPress Optin form out there today.

What is OptinMonster?

OptinMonster is one of the best and most popular lead generation software for bloggers, marketing agencies, small businesses, and e-commerce websites. This plugin works out of the box with all major e-commerce platforms and with all websites. You also have the possibility of integrating more email marketing services.

Optinmonster features

What features does the OptinMonster plugin offer?

Next, in this OptinMonster review we are going to highlight the most important features offered by the OptinMonster plugin:

  • Variety of forms: selections between slide-ins, full-screen overlays, pop-ups and much more.
  • A multitude of templates: you will have the option to choose from over 75 highly personalized templates.
  • Friendly interface-all in one: this plugin allows us to have a completely independent control panel. It has a completely intuitive interface to create voluntary inclusion campaigns, create forms, access any of the tools, configure the parameters and characteristics that it provides OptinMonster.
  • It has a drag and drop builder: it will make it easier for you to make changes in real time.
  • Personalization and segmentation: you will have the option to show personalized campaigns to your website visitors, based on interaction with the content and their behavior.
  • Smart triggers: you can show the correct campaign including inactivity sensors, scrolling triggers, scheduled campaigns and much more.
  • eCommerce: this plugin works with the main eCommerce platforms Squarespace, Magento, Shopify, BigCommerce and much more. You will be able to show discount coupons, increase sales on your website with a variety of tools as well as e-commerce functions.
  • ExitIntentTechnology: Before your visitors leave your site, capture leads.
  • A / B Testing: Test content, headlines, and layouts to find out what brings your visitor to ensure maximum conversions.
  • Integration with Email Marketing services: integrates the main email marketing services including AWeber, MailChimp, HubSpot, Infusionsoft, ConvertKit and much more.
  • OptinMonster App: is a software as a service that covers the needs of any HTML website (Drupal, WordPress and many more).
  • Insights and analysis: you can monitor the data to help you where you need to improve and understand how it works.
  • WordPress plugin: websites have the facility to integrate with the OptinMonster service through Popups.
  • OptinMonster Support: Features live chat, support tickets, and a detailed information base.

This platform is an incredible option for any business that needs to create an email list and thus help the website achieve its objectives. If you are creating an ecommerce store, blog, marketing agency, or other site, you should be aware that OptinMonster is a great option to increase your conversions.

How does OptinMonster works?

OptinMonster offers you potential customers, generates more subscribers and traffic sales. All you need to do is perform three fairly simple steps:

Step 1: you will have the option to choose the best pre-designed template that suits your website in order to obtain the maximum conversions or if you prefer to start from scratch as a blank canvas. With the drag and drop generator you can customize all the details of your website without the need for code.

optinmonster wordpress

Step 2: you will be able to personalize and guide the offers with the automation of the behavior. The powerful targeting and segmentation engine allows you to show the perfect offer to the right people so that there will be enough conversions on your website.

optinmonster plugin

Step 3: you will be able to adjust in real time. You will have the option of obtaining the statistics to improve the way to generate more sales on your website with all the ideas that OptinMonster offers you.

monster optin

How OptinMonster helps you grow your business

OptinMonster is much more than a super useful lead generation and optin tool, it is conversion optimization software that will grow your email list without forgetting that it will also increase revenue and sales.

If you are a blogger or publisher or an ecommerce merchant below we will explain in this OptinMonster review how grow your business with the help of OptinMonster.

OptinMonster for Publishers

Below in this OptinMonster review are some examples of how OptinMonster can help you grow your business if you are a publisher.

1. You can grow your email list quickly and hassle-free by making it easy to create a subscription form to convert

It has a behavior detection technology that will show the appropriate campaigns. This way we ensure that the subscription forms are displayed when the visitors are receptive to subscribe to the email list.

opt in monster

With OptinMonster you will be able to display personalized messages, run a targeted campaign based on user behavior, location, site page and visitor’s device (tablet, mobile device, desktop computer, etc.)

2. Increase Page views

monster pop up

OptinMonster will not only help you increase your email list, but it will also help us get more visits to our website.

3. Turn Those First-Time Visitors Into Regulars

A variety of studies have shown that 80% of your first-time visitors don’t comeback to visit your website again. But for example with an email list you can establish a connection with visitors and thus encourage them to visit your website quite frequently. OptinMonster displays a popup form at the precise moment your visitors are about to leave or a targeted campaign to convert visitors into new subscribers.

OptinMonster for eCommerce Business

If you’re in e-commerce, here in this OptinMonster review are some ways OptinMonster can help you grow your business.

1. Reduce Cart Abandonment

OptinMonster has an exit intent technology that is specifically aimed at those visitors who leave and before leaving the website motivates them to convert.

popup monster

Here are some campaign ideas that you can show to visitors who leave your website:

  • A special discount offer to encourage purchase
  • An invitation to download your lead magnet by joining their email list
  • An invitation to chat with a support agent

2. Grow Your Email List

For your e-commerce business it is important to grow an email list, for example with OptinMonster, you will have the option of creating specific campaigns to grow the email list and thus convert subscribers into customers.

3. Onsite Retargeting

Retargeting consists of targeting customers with personalized ads after leaving the website. For example OptinMonster allows us to run a retargeting to direct potential customers to a site before a custom exit pop-up campaign is generated. This will be activated the moment the visitor is about to leave the website.

OptinMonster for WordPress: Create Campaigns Within WordPress

OptinMonster offers us the ability to create conversion optimization campaigns on any website, regardless of the website platform you are using. With the new update for the WordPress plugin we will be able to manage the subscription campaigns within the WordPress panel, which will make it easier for us to implement the subscription forms.

optinmonster select a template

We also have the option to monitor the performance of the campaigns, disable and enable subscriptions, share the campaigns and much more that you cannot miss.

optionmonster dashboard

The OptinMonster WordPress plugin allows you to preview the result, split the tests of your campaigns, duplicate campaigns and delete a campaign without problem.

OptinMonster change campaign status

OptinMonster Support

OptinMonster offers its customers a variety of channels to help them avoid having any at the time of being fully informed about the functionalities, features, knowledge and much more.

  • Extensive information: it has several videos and very useful documentation, it also has a “Get Started” section that will provide you with help at the beginning with the incorporation, allowing you to quickly publish pop-up windows on your website and allowing users to configure it.
  • Popup Examples: Check out excellent popups examples for eCommerce (Shopify), bloggers, businesses and agencies on the OptinMonster Examples Gallery.
  • Facebook: the OptinMonster Facebook page inform us of the latest blog posts, updated news and announcements to inform us of the best tips on the tools and features they offer.
  • Twitter: the OptinMonster Twitter account inform us of the latest announcements and updates.
  • Linkedin: the OptinMonster Linkedin page keep us updated on latest details from this company.
  • YouTube: you will find a variety of videos of instructions on their Youtube channel for use and additional information to help you in everything you need to take full advantage of this highly powerful customer generation tool.
  • Support Ticket System: you will have the option of submitting a Support Ticket that will be answered as soon as possible by one of the OptinMonster specialists.
  • Blog: Learn all the latest news on the OptinMonster Blog.
  • Live chat: through this function you will be able to speak directly with a member of the support team.
  • Contact Us: Use the contact form to get help from the OptinMonster support team.

OptinMonster offers a variety of supports for you to get the most out of this platform, hence the variety of channels and the different support options.

OptinMonster Tutorial

OptinMonster is a very helpful add-on for increasing email list subscribers. Here in this OptinMonster review there is a tutorial from OptinMonster so you can see how everything works step by step.

OptinMonster FAQ

Is OptinMonster any good?

Yes, OptinMonster is considered one of the best lead generation tool for WordPress.

Why do I need OptinMonster?

OptinMonster is one of the most powerful lead generation softwares for WordPress. It helps eCommerce websites, bloggers, marketing agencies or any type of business to create more interest, increase engagement with users and make more sales.

What is the purpose of OptinMonster?

OptinMonster is a tool to create email signup forms of any type from floating bars, popups, scroll boxes, welcome mats and more.

Is OptinMonster the same as Mailchimp?

No, the difference is that OptinMonster is a tool to create email signup forms and MailChimp is a Web-based email newsletter service.

What is the difference between Thrive Leads and OptinMonster?

There both similar tools with alike features but, the main difference is that Thrive Leads is a WordPress plugin which means you can only use it in WordPress while you can use OptinMonster on any CMS such as Shopify, Prestashop, Joomla and Drupal since, it is a hosted solution .

How can OptinMonster help my businesses?

This fantastic lead generation tool can help you by turning your traffic into sales and leads by creating delightful campaigns.

What are display rules in OptinMonster?

This is a feature from OptinMonster called “Display Rules” which lets you control how to who, when and where your campaign should appear.

What is double optin OptinMonster?

Double opt-in is called when you get subscribers from your subscription form and then they confirm they want to receive emails from you by clicking on the link of the confirmation email.

Is OptinMonster really free?

No, OptinMonster is not free but, instead their plans are very affordable. In fact, their Basic plan is as low as 16$ per month.

Can I send emails with OptinMonster?

No, OptinMonster only stores your leads but, does not send any emails.

OptinMonster Pricing Plans

The OptinMonster version has four pricing plans available and all plans have unlimited contacts to capture. Being a payment solution, OptinMonster has a support based on high quality tickets that you will have the answer super fast. It has extensive documentation available (practical guides, tutorials and videos) and a wonderful internal support team as explained on this OptinMonster review.

optinmonster pricing


OptinMonster offers us a great, highly intuitive and fluid user experience. From the OptinMonster control panel you will be able to configure, integrate and see all the pop-up windows, as shown on this OptinMonster review it also has a variety of help functions in your campaign creation process so that you understand the campaign process and also get the most out of all the tools it offers.

The new features that have been added to OptinMonster make it the best tool for creating custom pop-ups and email options for WordPress users. The combination of tools and features and its ease of use makes OptinMonster worthwhile in every respect. It is the best email subscription form plugin on the market.

Click here to select your OptinMonster pricing plan

What do you think of this OptinMonster review? Have you used OptinMonster for any of your website projects yet? Anything to add? Feel free to add a comment below.

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